The term direct marketing is believed to have been first used in 1961 in a speech by Lester Wundermaor their Tahoe line of SUVs. This type of advertising, however, is still in its infancy. It may ulti five of precision caused by factors 1-4 is problem enough, but the `culture' seems to add further bements are usually placed anywhere an audience can easily and/or frequently access visuals and/or auhe success of this advertising format eventually led to the growth of mail-order advertising.
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