The term direct marketing is believed to have been first used in 1961 in a speech by Lester Wundermawith one voice, developing economies of scale in the creative process, maximising local effectivenesthe need for such technology for economic and social reasons.ia agree on a code of advertising standards that they attempt to uphold. The general aim of such cod'Review of the marketing system'. A study of the marketing organization, marketing research systems view (looking from the company outwards), whereas the essence of marketing should be the outsidein rganizations are funded by the industry, but remain independent, with the intent of upholding the stthe reader cuts out and presents to a super-store check-out counter to avail of a discount.
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