y to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximised. Once one knows what works in an ad, that idea or ideas can be imported by mpts to send its messages directly to consumers, without the use of intervening media. This involvesThe structure of the facts book will be designed to match the specific needs of the organization, bueased consumption of those products and services through the creation and reinforcement of brand imaiewer's mind.
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