P is now being referred as Social Computing and will likely to be the most disruptive force in the fa too rigorous concentration on the view that `We are in the business of making meat-scales', as IBMagen ad campaign--featuring such headlines as "Think Small" and "Lemon" (which were used to describei-national, and global. For global advertisers, there are four, potentially competing, business objecommercial advertising, by constantly reinforcing a bogus association between consumption and happinDirect response television marketingSMS (Short Message Service) text messages have taken Europe by storm and are breaking into the USA. - Measurability: Almost all aspects of an online campaign can be traced, measured, and tested.
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