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Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motale placement or retailing. This fourth P has also sometimes been called Place, referring to the chaview (looking from the company outwards), whereas the essence of marketing should be the outsidein Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteCovert advertising is when a product or brand is embedded in entertainment and media.
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